Clever Advertising: Why is this clever?
09/09/08 14:44 Filed in: Vocabulary
This is clever advertising because it’s a “play on words.”
play on words
しゃれを言う, 地口を言う.
“Nano”, of course is the name of Apple’s iPod product. Today they announced new colors and using a play on words advertised “nano chromatic.”
It’s very similar to the word monochromatic.
monochromatic |ˌmänəkrōˈmatik|
adjective
containing or using only one color : monochromatic light.
• Physics (of light or other radiation) of a single wavelength or frequency.
• lacking in variety; monotonous : her typically monochromatic acting style.
形容詞
1 単色の；単彩の.
2〘眼科〙全色盲の.
-ically
副 詞
play on words
しゃれを言う, 地口を言う.
“Nano”, of course is the name of Apple’s iPod product. Today they announced new colors and using a play on words advertised “nano chromatic.”
It’s very similar to the word monochromatic.
monochromatic |ˌmänəkrōˈmatik|
adjective
containing or using only one color : monochromatic light.
• Physics (of light or other radiation) of a single wavelength or frequency.
• lacking in variety; monotonous : her typically monochromatic acting style.
形容詞
1 単色の；単彩の.
2〘眼科〙全色盲の.
-ically
副 詞